What You Can Learn from Your Email Unsubscribes
Mar 14, 2018

No one likes rejection, including marketers. While the sense of “approval” that comes with seeing your marketing emails opened and the links clicked can make anyone smile, there is a seemingly unpleasant flip side: email unsubscribes. Every email you send gives your recipients the option to opt out . . . and reject you.   Take heart! Unsubscribes aren’t necessarily a bad thing. It may simply be a reflection of changing needs, jobs or tastes. In fact, email unsubscribes are far...